Driving traffic to a website is a challenge. Especially if you have a new website and you are a small business. In this article, we will be sharing 10 techniques you can boost your traffic to your website without harming any other traffic that you have been getting. Have you invested time and effort into developing a new website and now no one is coming to your website? Or have you been getting just the same number of people for months upon months and it is not going anywhere? Or even if you have been successful with the ways that you have been trying so far, do you want to take it to the next level? The good news is: getting your first person on the website and getting your ten-thousand’th person on the website is the same process. In both these cases, you must keep growing Saying all that. Here are our ten suggestions for increasing traffic to your website.
1. Make sure your site is responsive
We live in a multi-screen society. Because of this, your website must be fit for different devices, where it works on mobile phones, iPads as well as your laptop of course. Depending on your industry, some people will look on their mobile phones than laptops. As a rule of thumb before you bring people onto your websites, you must test your website on different devices because it takes a lot of effort in the first place to bring them onto your website. All in all, it’s important that you think about the user experience and that your visitors can find what they’re looking for easily. Our website is like a shop front. It will reflect your brand and the quality that you deliver. Since 2015, Google has emphasized the user experience for your SEO, so you’re killing two birds with 1 stone. To be fair, it is good to see, until very recently you had to make different versions of your website for different devices. We have moved past that, so it’s not as difficult anymore to have a responsive website.
2. Search engine optimization and guest blogging
Start by confirming your keywords. You can use tools such as Ahrefs or Google Ad Planner, and then you start optimizing your website for these keywords. The one thing we did not cover extensively in that video is guest blogging. It is your way to show Google that you are connected with other businesses locally and that you are a credible source of knowledge. Not just helping with SEO, doing guest blogs can bring people to your website. It is not just about people clicking through the other websites, but because when someone shares this content on social media, for example, people will check who you are. People will check your website and the conversations can move from there.
3. Get Social
With so many people creating content, it’s not enough to produce content such as a blog and hoping someone will read it. So this is where you’ve got to be Proactive. In today’s world, with so many people going on to social media such as Facebook and LinkedIn, this is a great environment for you to get your content out there. Once you’ve created your content, you’ll be thinking about where you’re going to put it. If you’re B2C heavy, you may consider something like Facebook or Instagram, whereas if you’re B2B, then it could be LinkedIn. You need to actively participate with your community. It’s like going to a networking event. If someone says hello, you’re going to respond. If they’re going to have a conversation, we’re going to hear them and respond in some way; Whereas it could be rude if you say nothing. So when people leave a comment or they DM you: do reply. Just make sure that you use social media in the way that it was created. So if you use it as a broadcasting system, it’s going to turn people off. Drive traffic from the google webstories as a organic traffic.
Paid search, social media marketing, and display advertising are still all excellent ways to get more people onto your website. Each paid channel has its pros and cons. So before you start spending money, don’t waste your money and think about how you are going to spend it.
5. Email Marketing
Some digital marketing companies love to experiment with new strategies and they forget about the old that works. Sometimes even flyering works. In some industries. Email marketing still works, but it’s about the execution. So if you’re spamming, don’t do it. Today, there are tools as Zoho for your CRM system, and it’s about segmenting your data and you want to be sending emails to the right audience, and you can do this through segmentation. Haven’t you started doing email marketing with the people who are more engaged with you on LinkedIn? How’s that going? that went well.
6. Foster a sense of community
It is part of human nature: We want to express ourselves. We want to talk about things, and the same is true for your business. If you create a sense of community around the content that you produce; around the products and services that you are selling, people will engage more with it on social media, for example, and as a result, you will get more traffic to your website as well. So fostering a sense of community is more important. It’s important in more than one way to be fair.
7. Examine your Analytics
Google Analytics is an invaluable source of information and data of visitors coming to your website. This could be from how long they’ve spent on your website as well as particular pages. But interesting enough, the order that they’re going. This brings me nicely on to the next point, which is to make sure you look at the data to understand your audience, of their behaviors when they come from A to B. Hotjar, it’s a great tool to bring your analytics and understand your data. Hotjar gives you a heat map, as well as a recording of visitors, live on your website.
8. Incorporate video into your content strategy
Text-based content is all well and good. Content has always been King, and now, with options such as video, becoming more common with websites, you can not only bring people to your website but also keep them engaged for longer. Even from a psychology perspective, retaining information in visual forms is far higher than written content. In addition, if you are using a video strategy where you’re integrating your content into a platform, for example, YouTube, as we are doing at the moment, where the content shelf life is far longer, you will not just bring traffic in the short term, but you also increase your chances of being found later on in your business.
9. Research the competition.
The first point is: it’s important to remain true to your strength as well as your USP. But it’s important to know your opponent. We can bring out a quote from The Art of War, which suggests is important to know this. So you know what you’re up against. As discussed data earlier on, it’s important to understand your competitors as well as their audience. There are multiple sites where you can analyze this data. For example, Buzzsumo. Here, you’ll be able to bring data from different social media platforms and bring them together, so it’s easier to see the bigger picture.
10. Host events
Even though the business world, like the rest of the world, is becoming more digital, people are going more online, but networking is still key. Meeting people is still key, and people like to do it in different forms. Events are one of those. How can you bring more to your events? All in all, while doing your events, if you have an effective social media marketing strategy, if you are sending out the invites in due time if you’re making the events interesting, that can bring a lot more traffic continuously for your business.
In the end, it’s important to clarify that you should not go and try out everything at the same time. Picking one of these tactics of maybe two or three of these tactics, test them out, perfect them and then move from there. Remember, a good digital marketing strategy or even a simple marketing strategy has short, midterm, and long-term goals that you should work towards. If you have a new website and you want to bring 100,000 people in the first month, you need to calm down a bit. At the end of all this effort: Good luck with your website traffic.